There is more competition than ever before and you can't just satisfy your customers to remain relevant in this industry. You have to be exceptional in every interaction with your customers and continue to be unforgettable. Author Andrew Carlson has spent over 5 years studying great restaurants and the raving fans they create. In Customer Service is the Bottom Line, Andrew shows the importance of having an effective training program and why it's vital to the success of your restaurant. Andrew identifies the challenges that restaurants face with the ever growing competition and how your restaurant can become the best restaurant in your community that attracts customers from everywhere. Andrew's message is strong: take care of your employees and they will take care of your customers. Customer Service is the Bottom Line is your guide to creating a restaurant that people will talk about for years to come.