CX Trinity

Customers, Content, and Context: Musings and Observations on the Evolving Customer Experience

By:

Alan J Porter

Format:

Paperback / softback

Show Hide Adult Content

$68.99

Available from supplier

Usually ships in 3-4 weeks

0 in Trolley

Price Match

Wrap this item as a gift ($5.90) - add a free gift card on the next page

Buy Now, Pay Later with:

Afterpay is available on orders $100 to $2000 Learn more

Availability

Delivering to:

Estimated arrival:

Around 13-25 June using International Courier

Description

CX Trinity explores three key facets of customer experience (CX): how we talk to customers, the content we provide to them, and the contexts in which they consume our content. Any good customer experience is driven by a combination of three critical elements: Meeting the customer's needs Delivering the right content to help the customer Understanding the context of where, when, and how the customer interacts with you This book pulls together 52 essays that originally appeared as blog posts on Alan's Content Pool blog, LinkedIn, and the CMS Wire website. They reflect Alan's years of experience writing, designing, and managing content for both large and small corporations. These essays have been collected, updated, and edited for this volume.

Author Biography:

Alan J. Porter is a recognized industry thought leader, balancing both tactical and strategic knowledge and a gift for storytelling. He is a regular contributor to various industry sources, webinar host, and podcast guest, as well as an in-demand speaker for conferences.

Release date Australia

February 15th, 2021

Author

Alan J Porter

Audience

General (US: Trade)

Contributor

Illustrated by Douglas Potter

Pages

218

Dimensions

140x216x12

ISBN-13

9781937434748

Product ID

34657126

Customer reviews

Nobody has reviewed this product yet. You could be the first!

Write a Review

Marketplace listings

There are no Marketplace listings available for this product currently.
Already own it? Create a free listing and pay just 9% commission when it sells!

Sell Yours Here