When the Streets call, twelve-year-old Damien answers, with an aspiration to be rich and infamous. Unlike most kids, he does not want to be a doctor, lawyer, actor, or tech mogul. He set his goal with a little more infamy in mind--a drug lord. After his mother kicks him out, he is sent to live with his father in a small seaside town, where he discovers Da Brickz are everywhere. Where you find Da Brickz, you find hustlers and where there are hustlers--there are drug dealers. And where there are drug dealers, a drug lord is not too far behind. Kain found out about Damien's goal and decided that he should at least teach the kid while hoping and encouraging a different path. However, Kain knew that nobody could change the kid's mind, so he just hoped the Game didn't claim another one. Under Kain's tutelage, Damien becomes the leader of a crew called Da W8 Movaz and the team is well respected and feared throughout the region. As the death toll rises and internal conflict distracts the team, Damien is sent on a challenging route through deception, chaos, and introspection. Will Damien get out like Kain wishes, or will the Game crown a new Lord?