Zoe Waring studied Graphic Design at Teesside University, specializing in illustrating children's books. After graduating in 2003, she moved to London and exhibited at New Designers. Here she won the Tigerprint Future of Design Award, which included a placement with Hallmark Cards. Zoe has recently moved to Newcastle with her husband.​ Clever Publishing was founded in 2010 with the purpose of changing children's lives for the better. We create a world full of fascinating experiences for families through our books, games, sets, and series. Focusing on Pre-school and Edutainment, we've developed a wide range of innovative formats with modern teaching techniques. Kids love to read, touch, and play while learning, so our program includes products for all ages, including box sets; board books; puzzle books; learning flash cards; interactive coloring, activity, and word play formats; and boards games for the entire family. Our dream team - more than 100 employees worldwide - have a comprehensive understanding and knowledge of children's books. With this expertise, we present products that are fun, entertaining, and vibrant. We are modern and educational and strive to always emphasize the importance of first experiences. We connect to the needs of busy parents and aim to enrich the time spent with their children. Our goal is to make children - and their parents - happy!