Dan Rice had many lives. He was a pig presenter, a strongman, a lecturer, and a comic singer, all before joining the dazzling world of the circus. In 1855, he created Dan Rice's Great Show. Labelling himself the "Great American humourist," he toured the country and spoke out on issues of the day before large crowds. Swept up in a new cult of celebrity, he rose to become one of the most famous, and infamous, men in America. He even ran for president. So why have so few people ever heard of Dan Rice? Propelled by an urge toward "refinement," American amusements began to stratify in the mid-19th century. The raucous antebellum jumble of performers, audiences, and forms split along a new performance hierarchy of high and low. Circus, though still vastly popular, became seen as lowbrow. In that changed world, Rice's aggressive humour and robust connection with a noisy, participatory audience became seen as crude, and worse, a civic threat. David Carlyon weaves a remarkably rich portrait of turbulent times that raised one ambitious, creative man to glorious heights and then, embarrassed by its enthusiasm, buried him in sentimentality and finally oblivion.