Paul Wagner is an acclaimed authority on wine marketing and on viticulture and winery technology. He is the founder and president emeritus of Balzac Communications, an international wine consulting firm.Wagner is a founding member of the Academy of Wine Communications and a consultant for the International Wine & Food Society, London Branch, and a member of the nominations committee for the Culinary Institute of America's Vintners Hall of Fame. A longtime instructor at Napa College, Wagner is also a guest lecturer at many universities and he has judged more than 100 international wine competitions and now cohosts Bottle Talk, a weekly conversation about wine, at www.rickandpaulwine.com. Danger: Falling Rocks is his first novel.Paul Wagner is coauthor of Wine Marketing & Sales: Success Strategies for a Saturated Market, winner of the 2007 Gourmand Award for the best book for wine professionals and is now in its third edition. He is also the author of Artisan Public Relations: A Hands-On Guide to Getting Your Food & Beverage Creations the Attention They Deserve, and coauthor of Wine Sales and Distribution: The Secrets to Building a Consultative Selling Approach. In 2018, he received the American Wine Society's Award of Merit, and he was named winner of the McPherson Distinguished Teaching Award at Napa Valley College.