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Decoding Women’s Magazines by Ellen McCracken
Decoding Women’s Magazines by Ellen McCracken
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Decoding Women’s Magazines

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Description

This is a study of more than 50 glossy publications for women in the United States today, including the beauty and fashion titles, the service and home magazines, those aimed at minority readerships, new female workers, and women with special-interests and spending power. The analysis focuses on the strategies by which the commercial structure shapes the cultural content, the magazines' repetitive attempts to secure a consensus about the feminine that is grounded in consumerism and the contradictory semiotic structures at work within and between purchased advertisements, covert advertisements and editorial features.

Author Biography:

Ellen McCracken is a Professor in the Department of Spanish and Portuguese and Program in Comparative Literature at the University of California, Santa Barbara, USA.
Release date Australia
October 27th, 1992
Audiences
  • Postgraduate, Research & Scholarly
  • Professional & Vocational
  • Undergraduate
Illustrations
XI, 341 p.
Pages
341
Dimensions
140x216x30
ISBN-13
9780333535905
Product ID
1692485

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