Destined to become a classic, Deep Color explores how colour acts on our imagination, subconscious, and daily decisions. It helps readers unpack the colour-laden stimuli that come their way every minute of every day. Colour is a powerful force in our lives. It is a major influence in visual and verbal communication and on the decisions we make every day. Deep Color unpacks all the shades of the rainbow (plus black, white, and pink) with little-known facts, stunning visuals, and a critical perspective on colour and the nonverbal meanings it carries. Essays explore the intriguing facets of colour, such as imperial yellow in China or lapis lazuli in Egypt. Each hue is illustrated not just in words, but in historical and contemporary images that show how ancient ideas are still very much alive today - and also how colour can take on new meanings. For creatives of all kinds, Deep Color helps us unpack the colour-laden stimuli all around us and find new depth in our colour choices. AUTHOR: Keith Recker has served as color guru for major corporations and global nonprofits for more than 35 years. Author of True Colors and PANTONE: The Twentieth Century, his work on colour and culture has appeared in a wide range of influential publications. SELLING POINTS: . The only book to offer deep insight into colour's effect on humans and how colours reflect our history . Unpacks the mysteriously powerful shades of the rainbow (plus black, white, and pink) . Understanding the cultural information encoded in colour will push creatives forward in their disciplines and make readers more aware of the media's persuasive use of colour 115 colour images