Jean-Baptiste Dernoncourt was named CEO of Carrefour Romania in 2013. Thirty-two years old and faced with the challenge of transforming this large but steady retail operation into an agile, growing enterprise, he approached his task with optimism. Then he encountered the monsters: Entrenchment. Resistance. Legacy systems. Complexity. And above all the feeling of mistrust that ran throughout the company - from the cashiers to the c-suite. This was not a place ready to transform. This is the story of his transformation, and yours, and a blueprint for the creation of trust in a world where monsters lurk and change seems impossible.

Author Biography

Jean-Baptiste Dernoncourt is an international businessman and retail executive who currently leads Copap Inc., a supply-chain management company that helps mid to large organizations increase their capital by connecting them with the best supply chains around the world. Prior to working at Copap Inc., Dernoncourt was appointed CEO of Carrefour Romania, one of the largest retailers in the world, at the age of thirty-two. During his five-year tenure, he also took on the role of chief digital officer for Northeast Europe, effectively doubling Carrefour's business and revitalizing the company's marketing, e-commerce, and omnichannel strategy. Dernoncourt's ability to speak six languages can be attributed to the nearly two decades he has spent in the global retail sphere. He now lives in Montreal with his wife and son.