WARNING: This book WILL make you more creative! If you are totally cool with being average, and having sucky-ideas, then DO NOT read this book. We've all been lied to. So-called gurus and experts have repeatedly told us that ideas are a dime-a-dozen, and that only the execution of an idea matters. The truth is, executing on a bad idea will almost always guarantee a failed result. But here's the rub…most of us are never taught how to develop good ideas; yet it is expected of us in our everyday work and life. Ideas are the answers to helping solve our most pressing questions.  I believe we all have the hidden potential to creatively excel if deliberately trained. After all, most bad ideas are simply underdeveloped good ideas. This book – based on experience-based principles methodologies – will help you think differently and cultivate a creative advantage over others. It will serve as a practical guide to help boost your creative performance and maximize your return on ideas.