Design: A Very Short Introduction

By:

John Heskett

Format:

Paperback / softback

Series:

Very Short Introductions

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Description

John Heskett wants to transform the way we think about design by showing how integral it is to our daily lives, from the spoon we use to eat our breakfast cereal, and the car we drive to work in, to the medical equipment used to save lives. Design combines 'need' and 'desire' in the form of a practical object that can also reflect the user's identity and aspirations through its form and decoration. This concise guide to contemporary design goes beyond style and taste to look at how different cultures and individuals personalize objects. Heskett also reveals how simple objects, such as a toothpick, can have their design modified to suit the specific cultural behaviour in different countries. There are also fascinating insights into how major companies such as Nokia, Ford, and Sony approach design. Finally, the author gives us an exciting vision of what design can offer us in the future, showing in particular how it can humanize new technology.

Author Biography:

John Heskett was Professor at the Institute of Design, Illinois Institute of Technology (1989-2004), followed by Professor at the School of Design at Hong Kong Polytechnic University (2004-11), and the School's Acting Dean (2011-12).

Release date Australia

June 23rd, 2005

Author

John Heskett

Audience

General (US: Trade)

Illustrations

numerous halftones

Pages

176

Series

Very Short Introductions

Dimensions

112x174x11

ISBN-13

9780192854469

Product ID

1807506

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Design: A Very Short Introduction

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