This book explains design thinking methodology that is applied by high-performing enterprises, start-ups and organizations in developing innovative
products;
technologies;
services;
business models;
marketing ideas;
processes;
spaces; and
solutions for diverse business, social, and everyday challenges.
It includes easily applicable design thinking techniques, such as
HMW questions,
personas,
mind mapping,
empathy mapping,
affinity diagram,
value-proposition canvas,
storyboard,
cause-and-effect diagram,
brainstorming,
brain dumps,
reverse brainstorming,
benchmarking,
journey map, and
prototyping.
A real-life case study is used to introduce design thinking methodology and techniques in a more practical way to a broad range of practitioners, including
project managers and IT specialists,
innovation teams,
marketing professionals and brand managers,
product managers,
designers,
consultants,
strategic planning experts,
C-level executives, and architects.
The book explains how artful thinking perspectives can be applied to enhance design thinking skills, such as
creativity,
thinking out of the box,
empathy,
visual thinking,
observation,
asking the right questions, and
pattern recognition.
It also describes how to apply design thinking and lean and agile methodologies together.
