This is a book for Business, IT, and Design professionals responsible for assisting their organizations in the adoption and leveraging a design approach for innovation strategy and organizational transformation.
The influence and scope of Design Thinking is expandingrapidly. Numerous organizations are appointing Chief Design Officers (CDO) to lead innovation efforts and effect internal "design cultures." Corporations like SAP, PepsiCo, and Microsoft are using design thinking to transform their feature-centric development cultures into user-centric ones. Accenture and McKinsey, among other global business consultancies have established design agencies to serve growing customer needs. Successful startups like AirBnB are establishing organizational cultures grounded in Design Thinking.
Design Thinking is an essential foundation for organizations dedicated to goals of innovation, adaptability, agility, and sustainability.
This book presents Design Thinking as a worldview that supports alternative ways of thinking about complex problems and their solution. Origins and applications of this worldview are provided in order to ensure a solid foundation for understanding and leveraging Design Thinking.
The second part of the book presents practical perspectives, principles, concepts, practices, and evaluation techniques in the form of 23 patterns. Each pattern is a focused discussion of one aspect of Design Thinking. The patterns are intended to supply tools to provide the means to accomplish organizational design objectives.
Author Biography:
David began his software career in 1968 as a computer programmer. His professional career included experience as a systems analyst, architect, designer, coach, and CIO. Simultaneously, he pursued an academic career as Professor of Computer Science and Software Engineering. Combining is corporate training and academic careers, he has taught and mentored thousands of individuals, in more than 100 companies, and in 11 countries in every major aspect of software development, including: Structured development, Object development, Agile development, TQM, TDD, and, most recently, Micro-service architecture. Steve Jobs attributed his success to living at the intersection of art and science. Similarly David's unique approach to software development succeeds because it combines computer science, cultural anthropology, and Asian Philosophy, with extensive experience as a professional developer. Rebecca is an award-winning designer, a bridge builder, an entrepreneur & business developer and has over 25 years of professional experience in qualified business- oriented communication and project management work from both small and large organizations, both from practical and strategic level, in industries like consumer goods, media, music, communication and IT. She has assumed and successfully met the challenges and responsibilities associated with a variety of projects, including: driving the marketing activities for a health care products company present in eleven countries; leading a change project at Matsushita (Panasonic) in Osaka Japan; initiating and organizing international conferences in several cities in India; establishing communication channels, web presence, newsletter, and press releases for Sweden's most successful business incubator. Rebecca holds bachelor degrees in communication design, web design and user interface design as well as in usability design. She holds also an Executive MBA from the Stockholm School of Economics with specialization 'Leading Innovation'.
