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Designing Luxury Brands by Diana Derval
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Designing Luxury Brands

The Science of Pleasing Customers’ Senses
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Description

This book shows how to build successful luxury brands using the power of sensory science and neuro-physiology. The author introduces – based on inspiring business cases like Tesla, Louis Vuitton, Chanel, Hermès, Moncler, Louboutin, or Sofitel in industries such as Fashion, Automotive or Leisure – groundbreaking scientific methods - like the Derval Color Test® taken by over 10 million people -  to predict luxury shoppers’ preferences and purchasing patterns and illustrates common and unique features of successful luxury brands. Through various practical examples and experiments, readers will be able to build, revamp, or expand luxury brands and look at luxury from a new angle.    

Author Biography:

Prof. Diana Derval is the Chair of the global research firm DervalResearch and owner of the luxury fashion brand Derval Paris. Award-winning inventor, and author, Diana turns fascinating neuroscientific breakthroughs into powerful business frameworks to understand and predict human behavior. She has accelerated the development of Fortune 500 firms including BMW and Louis Vuitton. Harvard Business Review contributor regularly featured in the media, Diana Derval teaches Luxury and Innovation from Paris to Shanghai.
Release date Australia
January 4th, 2019
Author
Audience
  • Professional & Vocational
Edition
Softcover reprint of the original 1st ed. 2018
Illustrations
54 Illustrations, color; 3 Illustrations, black and white; XXII, 170 p. 57 illus., 54 illus. in color.
Pages
170
ISBN-13
9783030100759
Product ID
30274374

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