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Digital Media Production for Beginners on Hardback by Julia V. Griffey
Digital Media Production for Beginners on Hardback by Julia V. Griffey
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Digital Media Production for Beginners

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Description

Written for the non-specialist media producer, this book offers a practical and engaging guide to basic digital media production using modern equipment and software. As media production tools and software become more pervasive and traditional media jobs scarcer, today’s media professionals are now expected to be content creators across multiple forms of media, often working with little more equipment than a smartphone. In this accessible manual, Griffey explains how well-crafted media can help sell products, bolster subscriptions, and influence public opinion – and how to go about crafting it in a landscape of high-speed social media consumption. Topics covered include the basics of photography, film, video, and audio production, as well as animation and building websites. Readers will learn not just how to shoot or record content, but also how to edit, compress and share it, considering the most appropriate file types, equipment, software and platforms to use for each scenario. After reading this book, students will understand best practices associated with almost every area of media production and possess the essential skills to get the job done. This book is an essential companion for students in communication disciplines, including PR, advertising, journalism, and marketing, looking for a solid grounding in digital media production to prepare them for the competitive job market.

Author Biography:

Julia V. Griffey is Associate Professor of Interactive Digital Media at Webster University, USA.
Release date Australia
September 12th, 2024
Audience
  • Tertiary Education (US: College)
Illustrations
10 Line drawings, black and white; 20 Halftones, black and white; 30 Illustrations, black and white
Pages
214
ISBN-13
9781032611457
Product ID
38728796

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Digital Media Production for Beginners by Julia V. Griffey
$136.99
Digital Media Production for Beginners
by Julia V. Griffey ~ Paperback / softback
Pre-order - out 12 Sep 2024

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