Digital Relevance

Developing Marketing Content and Strategies that Drive Results

By:

A. Albee

Format:

Hardback

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Description

Digital Relevance teaches readers the knowledge, strategies, and skills need to create content, instantly engage customers, and compel them to action by sharing ideas so seamlessly matched to each audience's context that they can't help but take next steps toward purchase.

Author Biography:

Ardath Albee is a B2B Marketing Strategist and CEO of her firm Marketing Interactions, Inc. She helps companies with complex sales turn prospects into buyers with digital marketing strategies and content platforms that show them what's possible, why to embrace change and how to gain value that drives business. Ardath also authored the book eMarketing Strategies for the Complex Sale, has been voted one of the 50 Most Influential People in Sales and Lead Management for the past three years, and was selected as a 2014 Woman to Watch in B2B Marketing by FierceCMO.

Release date Australia

January 20th, 2015

Author

A. Albee

Audience

Professional & Vocational

Illustrations

XIII, 240 p.

Pages

240

Dimensions

155x235x20

ISBN-13

9781137452801

Product ID

22622695

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