What to know? In recent years, digital development has accelerated and digital turbulence is the new normal. So, it's time for a synthesis, time to bring stability to that turbulence: What have we learned? What do we know? What should we no longer have doubts about? Whether you're a CEO or a dedicated worker, you have an important role to play in your organisation's digital transformation. But it's hard when you don't have a common frame of reference or common language. What's the big picture? How do things align? How can you contribute? This book offers you a practical perspective on six critical elements of successful digital transformation design: Strategy for the digital age: Digital transformation invests in strengthening the core and growing the more - page 25. Customer experience design: Great customer experience emerges from the way you solve your customers' problems - page 45. Data and analytics: Giving data hands and feet is crucial to the success of a digital transformation - page 65. Digital partnership strategies: Combinatorial innovation drives digital partnerships, but they still must be earned - page 85. Digital transformation leadership: Technology skills are an organisation's ticket to ride, agility its ticket to heaven - page 105. Scaling agility: The paradox involved in scaling agility is introducing fast flexibility and stability at the same time - page 133