Frank Zappa could be described as a "pathological contrarian." Far from being a person who aligned himself with the zeitgeist, he was one of rock music's sharpest social critics. In the mid-1960s, as young people were "turning on, tuning in and dropping out" in large numbers, Zappa stood opposed to what he saw as the wasted potential of the hippie movement. This opposition crystalized itself in the third Mothers Of Invention album, We're Only In It For The Money. Framed as a response to the Beatles' Sgt. Pepper's Lonely Hearts Club Band, this album was Zappa's full-frontal takedown of hippie culture, the parents of the hippie kids and their inability to make even the smallest effort to understand the social change occurring all around them. DISCORPORATE! takes the reader on the road to We're Only In For The Money, chronicling the studio work of Frank Zappa and the Mothers Of Invention from September 1966 through September 1967, a period during which Zappa assembled not only We're Only In It For The Money but the second Mothers album Absolutely Free and his first solo album Lumpy Gravy. All of these albums are examined in great detail, including previously-unknown session details and more.