This engagingly written textbook provides a unique ‘hands-on’ introduction to sociolinguistics, which equips readers with the tools to start their own sociolinguistic research project. The book begins by outlining the historical, theoretical and cultural space in which language use occurs, before delving into the key topics and concepts of today’s field. It examines the choices speakers make in everyday life and assesses language and status across the world, by investigating variation in cultural norms. Sociolinguistic variables such as age and gender are surveyed, along with the socio-cultural context of second language acquisition. The second half of the book equips readers with the skills needed to undertake sociolinguistic research of their own. This is an ideal introductory text for students taking courses in sociolinguistics, language and society, language in use or language variation.