Do Campaigns Matter?

By:

Thomas M. Holbrook

Format:

Hardback

Series:

Contemporary American Politics

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Description

A thorough examination of the impact of campaign politics on presidential elections in the United States is presented in this book. Using actual election results and empirical evidence, the author also incorporates data on additional factors such as media coverage, the impact of nominating conventions on public opinion, presidential debates, and other events such as staff shake-ups, endorsements and scandals. In so doing, Holbrook develops a model for testing campaigns and proves how campaigns play a key role in shaping public opinion and, ultimately, influencing outcomes.

Release date Australia

September 6th, 1996

Author

Thomas M. Holbrook

Audience

Tertiary Education (US: College)

Pages

192

Series

Contemporary American Politics

Dimensions

152x229x19

ISBN-13

9780803973442

Product ID

6916304

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