Do You Want to Keep Your Customers Forever?

Name: Do You Want to Keep Your Customers Forever?
SKU: 27204808
Price: 42.99 AUD
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Description

This classic article shows how to make mass customization and efficient and personal marketing work by putting the producer and consumer in a "learning relationship." Over time, this ongoing relationship allows your company to meet a customer's changing needs over time. Furthermore, as your company develops learning relationships with its customers, it should be able to retain their business virtually forever.

Author Biography:

B. Joseph Pine is president of Strategic Horizons, a consulting firm based in Ridgefield, Connecticut; he is also author of Mass Customization: The New Frontier in Business Competition (HBS Press, 1993) among other books. Don Peppers is president and Martha Rogers executive vice president of Marketing 1:1, a consulting firm in Stamford, Connecticut. Rogers is also a professor of telecommunications at Bowling Green State University in Bowling Green, Ohio. Peppers and Rogers are coauthors of The One to One Future: Building Relationships One Customer at a Time (Currency/Doubleday, 1993).

Release date Australia

March 2nd, 2010

Author

Audience

General (US: Trade)

Pages

Dimensions

127x203x10

ISBN-13

9781633694972

Product ID

27204808

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