This book sheds light on the overall description and explanation of the current socio-political, economic and cultural environment concerning the development of China's audio streaming programs industry. It interprets the emergence of the “ear economy” through the subjects of media ecology, media psychology, communication studies and cultural criticism, media industrial studies, sociology and anthropology. The book skillfully weaves together historical, cultural, and industry studies, along with textual and critical discourse analysis. This interdisciplinary work contributes to multiple academic fields including literary and cultural studies, media and communication studies, China/Asia studies, and political theory.