Evan Bloom is the co-owner of Wise Sons Jewish Delicatessen. He makes a mean Reuben. Evan founded Wise Sons with Leo Beckerman and his brother Ari in 2010. Today, Evan serves as the company president and oversees day-to-day operations, with a specific focus on culinary and brand direction. An accomplished chef and entrepreneur, Evan is widely regarded as one of the leaders in the modern Jewish food movement. Rachel Levin is a freelance journalist who was the first San Francisco restaurant critic for Eater, and has written for the New Yorker, the New York Times, Lucky Peach, and Sunset, among other publications. Her work has twice been included in Best Food Writing anthologies, and she has contributed to NPR’s Marketplace and Pop-Up magazine. She is the author of Look Big: And Other Tips For Surviving Animal Encounters Of All Kinds. George McCalman, previously a leading art director in the magazine industry (ReadyMade, Mother Jones, Entertainment Weekly), opened the doors to MCCALMAN.CO in San Francisco in 2011. A Caribbean son raised in Brooklyn, he brings a unique eye to design, one that has won him numerous awards. He applies his skills as a fine artist, illustrator, and graphic designer to each project. In his 'spare' time he illustrates a monthly column for the San Francisco Chronicle.