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Electoral Strategies and Political Marketing on Hardback
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Electoral Strategies and Political Marketing

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Description

Despite the central importance of elections to representative democracy, there is no systematic study available of how exactly the parties wage their election campaigns. Examining recent elections in nine countries across three continents, there case studies, all following a common framework, are written by national experts and are based on detailed interviewing and research of the parties. The book includes a lengthy introduction; a comparative study on campaign 'effects'; and a detailed conclusion.
Release date Australia
November 17th, 1992
Audiences
  • Postgraduate, Research & Scholarly
  • Professional & Vocational
  • Undergraduate
Contributors
  • Edited by David M. Farrell
  • Edited by Shaun Bowler
Illustrations
X, 245 p.
Pages
245
Dimensions
140x216x18
ISBN-13
9780333558942
Product ID
2248928

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Books >
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