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Electronic Commerce 2010

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Electronic Commerce 2010

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Electronic Commerce 2010 by Efraim Turban
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Description

For undergraduate and graduate electronic commerce courses. Explore the many aspects of electronic commerce through a managerial perspective. Electronic Commerce provides a thorough explanation of what EC is, how it's being conducted and managed, and how to assess its major opportunities, limitations, issues, and risks--all from a managerial perspective that helps make EC relevant to majors and non-majors alike. The new edition reflects the latest topics that have emerged in the EC field, including social computing and "Green IT".

Table of Contents

Part 1: Introduction to E-Commerce and E-Marketplaces Chapter 1. Overview of E-Commerce Chapter 2. E-Marketplaces: Mechanisms, Tools, and Impacts of E-Commerce Part 2: Internet Consumer Retailing Chapter 3. Retailing in E-Commerce: Products and Services Chapter 4. Consumer Behavior, Market Research, and Advertising Part 3: Business-to-Business E-Commerce Chapter 5. B2B E-Commerce Chapter 6. E-Supply Chains, Collaborative Commerce, and Corporate Portals Part 4: Other E-Commerce Models and Applications Chapter 7. Innovative E-Commerce Systems: E-Government and E-Learning to Consumer-to-Consumer Commerce Chapter 8. Mobile Computing and Commerce and Pervasive Computing Chapter 9. The Web 2.0 Environment and Social Networks Part 5: E-Commerce Support Services Chapter 10. E-Commerce Fraud and Security Chapter 11. E-Commerce Payment Systems Chapter 12. Fulfilling E-Commerce Orders and Other E-Commerce Support Services Part 6: E-Commerce Strategy and Implementation Chapter 13. E-Commerce Strategy and Global E-Commerce Chapter 14. Economics and Justification of E-Commerce Chapter 15. Launching a Successful Online Business and E-Commerce Projects Chapter 16. Regulatory, Ethical, and Compliance Issues in E-Commerce Online Part 7: Auctions and Application Development Chapter 17. Dynamic Trading: E-Auctions, Bartering, and Negotiations Chapter 18. Building E-Commerce Applications and Infrastructure
Release date Australia
October 12th, 2009
Country of Publication
United States
Edition
United States ed of 6th revised ed
Imprint
Prentice Hall
Pages
968
Dimensions
216x276x33
ISBN-13
9780136100362
Product ID
3678446

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