For undergraduate and graduate electronic commerce courses. Explore the many aspects of electronic commerce through a managerial perspective. Electronic Commerce provides a thorough explanation of what EC is, how it's being conducted and managed, and how to assess its major opportunities, limitations, issues, and risks--all from a managerial perspective that helps make EC relevant to majors and non-majors alike. The new edition reflects the latest topics that have emerged in the EC field, including social computing and "Green IT".
Table of Contents
Part 1: Introduction to E-Commerce and E-Marketplaces Chapter 1. Overview of E-Commerce Chapter 2. E-Marketplaces: Mechanisms, Tools, and Impacts of E-Commerce Part 2: Internet Consumer Retailing Chapter 3. Retailing in E-Commerce: Products and Services Chapter 4. Consumer Behavior, Market Research, and Advertising Part 3: Business-to-Business E-Commerce Chapter 5. B2B E-Commerce Chapter 6. E-Supply Chains, Collaborative Commerce, and Corporate Portals Part 4: Other E-Commerce Models and Applications Chapter 7. Innovative E-Commerce Systems: E-Government and E-Learning to Consumer-to-Consumer Commerce Chapter 8. Mobile Computing and Commerce and Pervasive Computing Chapter 9. The Web 2.0 Environment and Social Networks Part 5: E-Commerce Support Services Chapter 10. E-Commerce Fraud and Security Chapter 11. E-Commerce Payment Systems Chapter 12. Fulfilling E-Commerce Orders and Other E-Commerce Support Services Part 6: E-Commerce Strategy and Implementation Chapter 13. E-Commerce Strategy and Global E-Commerce Chapter 14. Economics and Justification of E-Commerce Chapter 15. Launching a Successful Online Business and E-Commerce Projects Chapter 16. Regulatory, Ethical, and Compliance Issues in E-Commerce Online Part 7: Auctions and Application Development Chapter 17. Dynamic Trading: E-Auctions, Bartering, and Negotiations Chapter 18. Building E-Commerce Applications and Infrastructure