William Bridel is an Assistant Professor in the Faculty of Kinesiology at the University of Calgary, Canada. His teaching and research focus on socio-cultural aspects of the body, sport, physical activity, and health. His research interests include: the emergence of ultra-endurance sports as forms of leisure activities; social and political aspects of health; sport-related pain and injury; and, gender, sexuality, and sport. His work has appeared in various journals including The Sociology of Sport Journal and Leisure/Loisir. His current list of projects includes collaborations with national and provincial sport organizations, focused on inclusivity and diversity Pirkko Markula is a professor of socio-cultural studies of physical activity at the University of Alberta, Canada. Her research interests include social analyses of dance, exercise, and sport in which she has employed several theoretical lenses ranging from critical, cultural studies research to Foucault and Deleuze. While her work is based on qualitative research methods (textual analysis, participant-observation, interviewing, ethnography), she is also interested in methodological experimentation including autoethnography and performance ethnography. She is the previous editor of the Sociology of Sport Journal. She is the co-author, with Michael Silk, of Qualitative Research for Physical Culture (Routledge, 2011), co-author with Richard Pringle, of Foucault, Sport and Exercise: Power, Knowledge and Transforming the Self (Routledge, 2006), editor of Feminist Sport Studies: Sharing Joy, Sharing Pain (SUNY Press, 2005) and Olympic women and the media: International perspectives (Palgrave, 2009), co-editor with Eileen Kennedy of Women and Exercise: Body, Health and Consumerism (Routledge, 2011), co-editor, with Sarah Riley, Maree Burns, Hannah Frith and Sally Wiggins, of Critical Bodies: Representations, Identities and Practices of Weight and Body Management (Palgrave, 2007) and co-editor, with Jim Denison, of Moving Writing: Crafting Movement in Sport Research (Peter Lang, 2003) Jim Denison is an Associate Professor in the Faculty of Physical Education and Recreation at the University of Alberta, Canada. A sport sociologist and coach educator, his research primarily examines the formation of endurance running coaches’ practices through a Foucauldian lens. Along with numerous book chapters and referred articles, he edited Coaching Knowledges: Understanding the Dynamics of Performance Sport (2007, AC Black) and was co-editor of The Routledge Handbook of Sports Coaching (2013, Routledge). In addition, Denison is the author of The Greatest (2004, Breakaway Books), the official biography of the Ethiopian running legend Haile Gebrselassie, and Bannister and Beyond: The Mystique of the Four-Minute Mile (2003, Breakaway Books), a collection of in-depth interviews with a wide-array of sub four-minute milers