Erik's ingenuity and hands-on business experience fuels his passion to help small businesses succeed. As an author, speaker, serial entrepreneur and business advisor, Erik has been empowering business owners, start-ups and entrepreneurs to successfully meet their goals for over 20 years. Known for his proactive and innovative approaches to growth, Erik provides branding and marketing initiatives, customized technology solutions, publishing services, and sales strategy for his clients. Helping businesses large and small through his best-selling book on Ultimate Marketing Secrets: Social Media Marketing, Erik's highly-influential expertise motivates business owners by concentrating on simple, understandable and actionable components to marketing, promoting or enhancing a product or service. As a business technology expert, Erik has advised companies in both public and private sectors, from start-ups and small businesses to large corporations and major utility companies. Erik is the author of Certified Entrepreneur's Entrepreneur Training Manual (and Workbook), Management Training Manual, and Start It Up! How-To Guides For Business Startups Series of books. He is also founder and current president of Guanzi Institute(R) through which he created the Certified Entrepreneur(R) training program; empowering first-time entrepreneurs, existing business owners and corporate managers with the skills they need to succeed in any industry. He holds a double major in Political Science (summa cum laude) and Philosophy and a master's degree in Education from California State University.