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Essentials of Global Marketing by Svend Hollensen
Essentials of Global Marketing by Svend Hollensen
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Essentials of Global Marketing

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Description

Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.  

Author Biography:

Svend Hollensen is Associate Professor of International Marketing at the University of Southern Denmark and has worked as a marketing consultant for several international companies and organisations.
Release date Australia
July 12th, 2012
Audience
  • Tertiary Education (US: College)
Edition
2nd edition
Pages
560
Dimensions
197x266x24
ISBN-13
9780273756545
Product ID
19499004

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