Ethnic Cultures of the World

A Statistical Reference

By:

Philip Parker

Format:

Hardback

Series:

Cross-Cultural Statistical Encyclopedia of the World

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Description

This work is an examination of "borderless" markets where national boundaries are no longer the relevant criteria in making international marketing, economic planning and business decisions. Understanding non-political borders is especially important for products and industries that are "culture bound", and those that require local adaptation. Ethnic culture is one critical factor that affects economic development, demographic behaviour and general business policies around the world. Over 120,000 statistics are provided for over 400 ethnic groups covering a number of social, economic and business variables. A significant review of literature is also included.

Author Biography:

PHILIP PARKER is an Associate Professor at the European Institute of Business Administration (INSEAD) in Fontainebleau, France, where he teaches graduate courses in multivariate statistics, strategic marketing, and international marketing. He is the author of Climatic Effects on Individual, Social, and Economic Behavior (Greenwood, 1995).

Release date Australia

February 25th, 1997

Author

Philip Parker

Audiences

Postgraduate, Research & Scholarly
Undergraduate

Pages

424

Series

Cross-Cultural Statistical Encyclopedia of the World

Dimensions

152x229x26

ISBN-13

9780313297670

Product ID

7110424

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