Non-Fiction Books:

Eurasian Business Perspectives

Proceedings of the 24th Eurasia Business and Economics Society Conference
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Description

This volume of Eurasian Studies in Business and Economics includes selected papers from the 24th Eurasia Business and Economics Society (EBES) Conference, held in Bangkok. The theoretical and empirical papers gathered here cover diverse areas of business and management from different geographic regions; yet the main focus is on the latest findings on evolving marketing methods, analytics, communication standards, and their effects on customer value and engagement. The volume also includes related studies that analyze sustainable consumer behavior, and business strategy-related topics such as cross-border restructuring, quality management standards, and the internationalization of SMEs.
Release date Australia
June 4th, 2019
Audience
  • Professional & Vocational
Contributors
  • Edited by Ender Demir
  • Edited by Hakan Danis
  • Edited by Mehmet Huseyin Bilgin
  • Edited by Ugur Can
Edition
1st ed. 2019
Illustrations
3 Illustrations, color; 27 Illustrations, black and white; XIV, 181 p. 30 illus., 3 illus. in color.
Pages
181
ISBN-13
9783030186517
Product ID
30310865

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