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Evaluation in Advertising Reception by S. Bullo
Evaluation in Advertising Reception by S. Bullo
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Evaluation in Advertising Reception

A Socio-Cognitive and Linguistic Perspective
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Description

Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential.

Author Biography:

Stella Bullo is Lecturer in Linguistics at Manchester Metropolitan University, UK. Her research interests include critical discourse analysis, Systemic Functional Linguistics and Appraisal theory, language and representation, and advertising and discourse.
Release date Australia
January 1st, 2014
Author
Audience
  • Professional & Vocational
Edition
1st ed. 2014
Illustrations
VII, 207 p.
Pages
207
ISBN-13
9781349468362
Product ID
25602167

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Evaluation in Advertising Reception on Hardback by S. Bullo Save $32
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Evaluation in Advertising Reception
by S. Bullo ~ Hardback
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