Everything They've Told You About Marketing Is Wrong

By:

Ron Shevlin

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Paperback / softback

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Description

71 Things You Need To Know To Navigate The World Of Marketing 2.0. Are you sick and tired of reading the same old blah, blah, blah from so-called marketing experts who just tell you stuff you already know? Then you need to read this book. A ""tell it like it is, and tell you what it means"" guide to cutting through the morass of bad advice and poorly thought out ideas regarding the new world of marketing. We could tell you more about it in this description, but if you move your good-for-nothing lazy hand to the left, you can browse through the book yourself.

Release date Australia

June 14th, 2011

Author

Ron Shevlin

Audience

General (US: Trade)

Pages

160

Dimensions

152x229x9

ISBN-13

9780615191843

Product ID

18382631

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Everything They've Told You About Marketing Is Wrong

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