A holistic website design is a process of thinking about all the parts of a project, and understanding and accounting for how they connect. This book will ensure your new website delivers effectively for your business and delights your users This practical guide outlines the process for planning a website by discovering: - How to identify your requirements and streamline the process to build a successful website - Why do people sit at the heart of your digital activity - How data-led decisions help to continually improve website performance - Why building a long-term digital asset supports your business growth - How to write a detailed brief for an agency, freelancer, or internal team