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Experiential Marketing

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Experiential Marketing

To Get Customers to Relate to Your Brand

Format

Hardback

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Experiential Marketing: To Get Customers to Relate to Your Brand by Bernd H Schmitt
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Description

In this text, Bernd Schmitt claims that what consumers want are products, communications and campaigns that arouse the senses, touch their hearts, and stimulate their minds. He also explains that marketers can transform a product or service from a one-time purchase to a daily part of life.

Author Biography

Bernd H. Schmitt is Professor of Marketing and Director of the Centre on Global Brand Management at Columbia Business School.
Release date Australia
January 4th, 2000
Country of Publication
United Kingdom
Illustrations
25 illustrations
Imprint
Free Press
Pages
256
Dimensions
160x235x25
ISBN-13
9780684854236
Product ID
1739568

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