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Experiential Retailing by Pauline Sullivan
Experiential Retailing by Pauline Sullivan
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Experiential Retailing

Concepts and Strategies That Sell
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$273.99
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Description

Taking an innovative and interdisciplinary approach, Experiential Retailing moves beyond the traditional model of product assortment. It examines the history of retailing and consumption, and how cultural attitudes have changed over time. Different types of shopping experiences are described, and anecdotes and illustrations demonstrate strategies for success. Incisive, sensory, and entertaining, the text provides exciting new concepts for understanding this global phenomenon.
Release date Australia
January 23rd, 2020
Audience
  • Tertiary Education (US: College)
Pages
480
ISBN-13
9781501364150
Product ID
31953283

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Retail sector