Facebook

By:

Taina Bucher

Format:

Paperback / softback

Series:

Digital Media and Society

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Description

Facebook has fundamentally changed how the world connects. No other company has played a greater role in the history of social networking online. Yet Facebook is no longer simply a social networking site or social media platform. Facebook is Facebook. Taina Bucher shows how Facebook has become an idea of its own: something that cannot be fully described using broader categories. Facebook has become so commonplace that most people have a conception of what it is, yet it increasingly defies categorization. If we want to understand Facebook's power in contemporary society and culture, Bucher argues, we need to start by challenging our widespread conception of what Facebook is. Tracing the development and evolution of Facebook as a social networking site, platform, infrastructure and advertising company, she invites readers to consider Facebook anew. Contrary to the belief that nobody uses Facebook anymore, Facebook has never been more powerful. This timely book is important reading for students and scholars of media and communication, as well as anyone seeking to understand the Facebook phenomenon.

Author Biography:

Taina Bucher is Associate Professor in the Department of Media and Communication at the University of Oslo.

Release date Australia

May 21st, 2021

Author

Taina Bucher

Audience

Professional & Vocational

Pages

288

Series

Digital Media and Society

Dimensions

142x206x23

ISBN-13

9781509535170

Product ID

34020178

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