Business & Economics Books:

Fair Trade in CSR Strategy of Global Retailers

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Hardback
$260.99
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Description

Fair Trade In CSR Strategy of Global Retailers shows how retailers can improve the success of their fair trade strategy. Using Polish market research, the authors analyze the aggressive and detrimental competition between retailers such as Ikea, and Tesco to emphasize the benefits of CSR strategy for stakeholders and society at large.

Author Biography:

Magdalena Stefa?ska, Poznan University, Poland Renata Nestorowicz, Poznan University, Poland Tomasz Wanat, Poznan University, Poland Ewa Jerzyk, Poznan University, Poland Henryk Mruk, Poznan University, Poland Anna Rogala, Poznan University, Poland Gra?yna ?migielska, Cracow University of Economics, Poland Ryszard Stefa?ski, independent researcher
Release date Australia
February 17th, 2015
Audience
  • Professional & Vocational
Contributors
  • Edited by Kenneth A. Loparo
  • Edited by M. Stefanska
  • Edited by R. Nestorowicz
Illustrations
7 Illustrations, black and white; XVIII, 205 p. 7 illus.
Pages
205
Dimensions
140x216x18
ISBN-13
9781137395689
Product ID
22805488

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