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Fashion Marketing Communications by Gaynor Lea-Greenwood
Fashion Marketing Communications by Gaynor Lea-Greenwood
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Fashion Marketing Communications

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Description

Fashion is all about image. Consequently, fashion marketing communications – encompassing image management and public relations, branding, visual merchandising, publicity campaigns, handling the media, celebrity endorsement and sponsorship, crisis management etc. – have become increasingly important in the fashion business. This textbook for students of fashion design, fashion marketing, communications and the media sets out all that they need for the increasing number of courses in which the subject is a part.

Author Biography:

Gaynor Lea-Greenwood, MA, BA , is Senior Lecturer in Fashion Marketing and Buying at Manchester Metropolitan University, having worked at a senior level in the fashion industry. She is an active researcher, external examiner for UK Universities and Assistant Editor of the Journal of Fashion Marketing and Management .
Release date Australia
December 14th, 2012
Audiences
  • Postgraduate, Research & Scholarly
  • Professional & Vocational
  • Undergraduate
Pages
224
Dimensions
174x245x12
ISBN-13
9781405150606
Product ID
11260326

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