Business & Economics Books:

Festival and Events Management

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Format:

Hardback
$547.99
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Description

Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries. With international contributions from industry and academia, the text looks at the following: * Events & cultural environments * Managing the arts & leisure experience * Marketing, policies and strategies of art and leisure management Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource.

Author Biography:

Ian Yeoman, Martin Robertson, Jane Ali-Knight, Siobhan Drummond, Una McMahon-Beattie
Release date Australia
November 2nd, 2015
Audience
  • Professional & Vocational
Contributors
  • Edited by Ian Yeoman
  • Edited by Jane Ali-Knight
  • Edited by Martin Robertson
  • Edited by Siobhan Drummond
  • Edited by Una McMahon-Beattie
Pages
440
Dimensions
156x234x25
ISBN-13
9781138133303
Product ID
24230317

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