Since the days of silent cinema, opening title sequences have provided audiences with far more than just a list of names. Their designers-whether anonymous studio employees or world-renowned artists such as Saul Bass and Maurice Binder-have found countless ways to captivate and entertain us while the credits unfurl. Featuring all the creative devices at the filmmakers' disposal, these introductions serve to whet our appetite for the films ahead while helping to shape our viewing expectations in crucial ways. This anthology brings together 18 years of publications by Deborah Allison, who was one of the first scholars to conduct extensive research into the history of American film title sequences. Topics covered include the main functions of opening title sequences; an historical survey of key design trends in American film titling; aesthetic responses to the advent of widescreen cinema; theme songs and generic iconography in Westerns; novelty title sequences and self-reflexivity; cartoons and caricatures of cast and crew; and retro title sequences. The collection also features a new and exclusive essay about title sequence design in the twenty-first century.