Do you want to be among the 10% of coaches who don’t fail in the cut-throat fitness industry in their first three years? As a great fitness coach, you can change lives – but to succeed, you need to be well-prepared for the challenge of running a fitness business. This book is the culmination of a decade of experience gained, lessons learnt, and breakthroughs accomplished. Packed with practical guidance covering everything from your beliefs and authority to your offering, systems and sales, this book will enable you to: Recognise and attract your ideal clients in a crowded marketplace Learn how to craft an offer and a five-star programme that's fit for the purpose Educate and empower your clients with world-class coaching techniques Build automated systems that wow your clients and dramatically increase retention rates Identify your own unique strengths and bulletproof your mindset for business growth and new opportunities