COMPETITIVE ADVANTAGE: One of the most current books on the Black Hills from any major guidebook company The most comprehensive selection of hotel and restaurant reviews In-depth information on the important nuts and bolts about traveling in and around the Black Hills (which includes Deadwood and Mount Rushmore) and nearby Badlands National Park Expertly researched features on must-visit attractions, as well as fun, color-photo features such as the Black Hills’ Ultimate Experiences TOURISM TRENDS: The COVID-19 pandemic in 2020 caused a steep drop-off in tourism to many destinations, but interest in domestic U.S. travel (especially to destinations that can be reached by car) increased in mid-2020 and surveys have shown that this likely to increase further in 2021 once a wider group of Americans is vaccinated. The region’s official website of the Black Hills and Badlands Tourism Association (www.blackhillsbadlands.com) clearly presents its COVID-19 protocols and what safety measures specific businesses are enacting ensuring peace of mind for visitors The Black Hills look forward to big 2021 events including Deadwood PBR (Professional Bull Riders), Crazy Horse Memorial Night Blast, and Deadwood Days of ’76 Rodeo and Parade The hotel sector has seen some growth with the recently opened Hampton Inn & Suites by Hilton Rapid City Rushmore in Rapid City, a new Four Points by Sheraton in Deadwood (expected to open spring 2021) and the addition of a new cabin, the Dray Cabin at Hinterwood Inn & Cabins. An emerging culinary trend focuses on farm-to-table, chef-driven restaurants including Skogen Kitchen in Custer, the Farmhouse Bistro & Bar in Spearfish and Redwater Kitchen also in Spearfish. FULLY REDESIGNED! New front cover has eye-catching full-bleed images with key selling points on the front New back cover is fully-redesigned “Best of” Lists will visually engage the reader and provide an overview of the entire destination (best things to eat, see, do, and drink) Visually focused with more color and images including more full and half-page images throughout and color-coded category icons Other useful featuresincluding What to Watch and Read and On the Calendar “Travel Smart” (logistical planning tips section) now at the front of the book and redesigned to be more infographic in feel Stronger Voice and Opinions give all Fodor's guides more personality. Books are more friendly and conversational in tone, going beyond informational to being inspirational CURATED AND RELEVANT: Focused coverage on only the best places so travelers can make the most out of their limited time. Carefully vetted recommendations for all types of establishments and price points. CONCISE: Shortened reviews presented with brevity and focus. Please see additional key selling points in the book main description