Food Industry and the Internet

Making Real Money in the Virtual World

By:

Drew Smith

Format:

Hardback

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Description

Who is making money on the Web and who is losing it? This book brings together the first 300 stories to appear on the revolutionary food industry intelligence service "efoodnews.com." Interviews of the largest companies in the food and drink business and those most actively pursuing e-commerce were conducted. This report concisely summarizes and analyzes the findings of these dicussions and guides you to discover the successful strategies.

Author Biography:

Drew Smith is former editor of the Good Food Guide, chair of the guild of food writers, and an author and journalist. He has developed key strategic programmes for major food companies and also worked on policy for the EC, UN and Docklands Development Corporation. Drew Smith has specialised in food-and drink-related Net Projects since 1998.

Release date Australia

July 11th, 2001

Author

Drew Smith

Audiences

Postgraduate, Research & Scholarly
Professional & Vocational
Undergraduate

Pages

234

Dimensions

160x241x18

ISBN-13

9780632057535

Product ID

3077493

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