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Football and Management by S. Soderman
Football and Management by S. Soderman
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Football and Management

Comparisons between Sport and Enterprise
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Description

What happens off the football pitch? This volume mixes storytelling with theoretical and conceptual reasoning to analyse marketing, product, product development and management, as well as (in football terms), the atmosphere, match, training and club management.

Author Biography:

Sten Söderman is Professor in the School of Business at Stockholm University, Sweden. He frequently contributes to research on scientific development in the fields of international business, sports management, entrepreneurship and innovation.
Release date Australia
November 14th, 2012
Author
Audience
  • Professional & Vocational
Edition
1st ed. 2013
Illustrations
XIII, 286 p.
Pages
286
ISBN-13
9781349351503
Product ID
25077433

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Football and Management on Hardback by S. Soderman
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Football and Management
by S. Soderman ~ Hardback
Available - Usually ships in 3-4 weeks

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