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Fostering Consumer Well-Being

Theory, Evidence, and Policy
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Description

This book brings together, in one source, a psychologically framed view of consumer well-being.  Featuring chapters authored by expert scholars in the field, and encompassing both research and theory, it provides a comprehensive framework for understanding this important area. Each chapter contains a review of theories and evidence, as well as future research directions and policy recommendations.  The intended audience for the book includes professionals in a range of areas, including academia, economics, business, media, and government.  This widespread relevance will have an impact on the well-being of consumers and society as a whole.

Author Biography:

Fatih Sonmez is an Assistant Professor of Marketing. He holds a BSc in Economics and MSc and PhD degrees in Marketing. His work has mainly focused on consumer behavior and well-being. He is currently a visiting postdoctoral researcher at the Positive Psychology Center at the University of Pennsylvania. His goal is to develop a positive psychological perspective on consumer well-being.
Release date Australia
July 15th, 2024
Audience
  • Professional & Vocational
Contributor
  • Edited by Fatih Sonmez
Illustrations
1 Illustrations, black and white; X, 406 p. 1 illus.
Pages
406
ISBN-13
9783031591433
Product ID
38757940

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