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Franchise on Hardback by Marcia Chatelain
Franchise on Hardback by Marcia Chatelain
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South Side Girls by Marcia Chatelain
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South Side Girls
by Marcia Chatelain ~ Paperback / softback
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South Side Girls on Hardback by Marcia Chatelain
$264.99
South Side Girls
by Marcia Chatelain ~ Hardback
Available - Usually ships in 3-4 weeks
Franchise by Marcia Chatelain
$32.99
Franchise
by Marcia Chatelain ~ Paperback / softback
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Franchise

The Golden Arches in Black America
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Description

Often blamed for the rising rates of obesity and diabetes among black Americans, fast food restaurants like McDonald's have long symbolized capitalism's villainous effects on our nation's most vulnerable communities. But how did fast food restaurants so thoroughly saturate black neighborhoods in the first place? In Franchise, acclaimed historian Marcia Chatelain uncovers a surprising history of cooperation among fast food companies, black capitalists, and civil rights leaders, who-in the troubled years after King's assassination-believed they found an economic answer to the problem of racial inequality. With the discourse of social welfare all but evaporated, federal programs under presidents Johnson and Nixon promoted a new vision for racial justice: that the franchising of fast food restaurants, by black citizens in their own neighborhoods, could finally improve the quality of black life. Synthesizing years of research, Franchise tells a troubling success story of an industry that blossomed the very moment a freedom movement began to whither.

Author Biography:

Marcia Chatelain is a professor of history and African American studies at Georgetown University, and is a leading public voice on the history of race, education, and food culture. The author of South Side Girls, Chatelain lives in Washington, DC.
Release date Australia
June 2nd, 2020
Pages
336
Audience
  • General (US: Trade)
Illustrations
8 chapter openers
Publisher
WW Norton & Co
Country of Publication
United States
Imprint
Liveright Publishing Corporation
Dimensions
165x244x30
ISBN-13
9781631493942
Product ID
30992316

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