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Party Political Campaigning in Britain since 1945

By:

M. Rosenbaum

Format:

Paperback / softback

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Description

Electioneering in Britain is now a highly sophisticated and professionalised activity. This is the first book to examine in detail the dramatic transformation since 1945 in the campaign techniques used by political parties. Organised according to a clear thematic structure, it analyses the development of each element of electioneering as well as overall issues such as agenda setting and negative campaigning. A comprehensive overview, this revealing and entertaining book draws on interviews with many key participants and research in party archives.

Release date Australia

January 14th, 1997

Author

M. Rosenbaum

Audiences

Postgraduate, Research & Scholarly
Professional & Vocational
Undergraduate

Illustrations

XII, 315 p.

Pages

315

Dimensions

140x216x24

ISBN-13

9780333619452

Product ID

4730804

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