The 2005 British general election witnessed unprecedented media interest in the parties' attempts to 'woo' women voters. There was much speculation about a fracturing relationship between women and Tony Blair; the term 'let-down woman' was used by the press to describe how the relationship had allegedly gone sour. Gender and the Vote in Britain provides comprehensive analysis of the 1992-2005 British general elections and tests whether there were, in fact, sex differences in lead-ership evaluations, party vote and political attitudes. The interactions between sex, age, class, race and education are examined, and gender effects are understood as 'tectonic plates' that will shift and change according to the specific context of a given election. Campbell argues that background or sociodemographic characteristics play an important role in electoral choice but that their impact is mitigated by other factors, such as issue salience. For example, gender may impact upon political attitudes, so that more women than men prioritise spending on health or education, but this will only translate into their voting behaviour if the political parties diverge on these issues.