Stephen Ray Flora, Ph.D., B.C.B.A. (Board Certified Behavior Analyst) is a professor of psychology at Youngstown State University and is the author of the CHOICE Outstanding Academic Title awarding winning book The Power of Reinforcement, author of Taking America Off Drugs: Why Behavioral Therapy is More Effective for Treating ADHD, OCD, Depression, and Other Psychological Problems, both are published by State University of New York Press. He also author of Peak Performances, Personal Records, Ultimate Fitness, and Winning Athletic Competitions with Behavior Analytic Training (available from Amazon.com and createspace.com). He is additionally the author of several dozen scientific, theoretical, and popular articles on behavior analysis, psychology, teaching, and athletic competition. Recently he has been competing in triathlons. He has won his age group in many local sprint and international distance triathlons. For three years running he has won his age group in the Steel Valley Triathlon Club's point series championship. Stephen Ray Flora has conducted workshops on the behavior analysis of fitness and peak athletic performance in Amherst, MA, Phoenix, Chicago, San Diego, and other locations in conjunction with the Association for Behavior Analysis International and the Berkshire Association for Behavior Analysis and Therapy.