Non-Fiction Books:

Global Communication

Sorry, this product is not currently available to order

Here are some other products you might consider...

Global Communication

Theories, Stakeholders, and Trends



Customer rating

Click to share your rating 0 ratings (0.0/5.0 average) Thanks for your vote!

Share this product

Global Communication: Theories, Stakeholders, and Trends by Thomas L McPhail
Sorry, this product is not currently available to order


Global Communication is the most definitive text on multi-national communication and media conglomerates, exploring how global media, particularly CNN, the BBC, Euronews, and Al Jazeera, influence audiences and policy makers alike. Includes four completely new chapters on Asian media, Euromedia, the Middle East, and public diplomacy from a post 9/11 perspective Updates the story of arab media with a section on "Arab Media and the Al Jazeera Effect" by Middle East-based expert Lawrence Pintak Covers the global war on terrorism and the substantial US investment in Iraqi media Provides updated accounts and overviews of the largest and most important media corporations from around the world, from MTV and CNN to Bollywood Incorporates discussions of Hulu, YouTube, Myspace, and the Twitter phenomenon as well as new stakeholders in global online media

Table of Contents

List of Figures and Tables. Notes on Contributors. Preface. 1 Global Communication: Background. 2 Development Research Traditions and Global Communication. 3 The Message: The Role of International Organizations. 4 Public Diplomacy: New Dimensions and Implications ( Nancy Snow ). 5 The Medium: Global Technologies and Organizations. 6 Internet: The Evolving Frontier. 7 American Multimedia Conglomerates. 8 Non-US Stakeholders of Multimedia Conglomerates. 9 Euromedia: Integration and Cultural Diversity in a Changing Media Landscape ( Alexa Robertson ). 10 Global Issues, Music, and MTV. 11 CNN: International Role, Impact, and Global Competitors. 12 The Roles of Global News Agencies. 13 Arab Media and the Al-Jazeera Effect ( Lawrence Pintak ). 14 Media Globalization in Asia ( Junhao Hong ). 15 The Role of Global Advertising. 16 Summary and Conclusions. Select Bibliography. Index.

Author Biography

Thomas L. McPhail is a media critic and Professor of Media Studies and Fellow in the Center for International Studies at the University of Missouri. He began his career with the eminent media scholar Marshall McLuhan. McPhail is also author of Development Communication (Wiley-Blackwell, 2009) and has served for over a decade on the Canadian National Commission for UNESCO.
Release date Australia
February 12th, 2010
Country of Publication
United Kingdom
3rd Revised edition
Wiley-Blackwell (an imprint of John Wiley & Sons Ltd)
Product ID

Customer reviews

Nobody has reviewed this product yet. You could be the first!

Write a Review

Marketplace listings

There are no Marketplace listings available for this product currently.
Already own it? Create a free listing and pay just 9% commission when it sells!

Sell Yours Here

Help & options

  • If you think we've made a mistake or omitted details, please send us your feedback. Send Feedback
  • If you have a question or problem with this product, visit our Help section. Get Help
Filed under...